NMC Registered Midwife & Baby Massage Instructor
Blending traditional and contemporary expertise
Being a midwife was the only goal for Jordan, who qualified as an NMC Registered Midwife in 2016.
As a woman of Guyanese and Jamaican heritage, where natural herbs and spices were used in daily remedies and medicines, Jordan has always been dedicated to enhancing her therapies with botanical support, ensuring that the birthing experience is as comfortable as possible for both mother and baby.
Jordan's experience of plant-based remedies dates back as far as she can remember and accompanied her throughout her educational and early career development.
'I believe in the holistic approach....
in the same way that both midwifery and baby masseuse go hand in hand... so does enhancing these services with botanical care...'
'In the West Indies, you're never too far from someone creating their own herbal teas and using their unprocessed, homegrown produce for nutritional or skincare purposes.'
Influencing her decision to pursue a profession as a midwife and further choices to be trained and become a teacher of baby massage, Jordan forged these options as opportunities to implement her heritage knowledge.
Time and again, witnessing first hand how struggles of breastfeeding, sleep deprivation and postnatal depression can affect the bond between a mother and baby, Jordan's insight and experience using plant-based remedies and the practice of baby massage has successfully bridged this gap.
'...the botanical support allows parents to meet their baby's physical as well as emotional needs whilst building that special bond and relationship with their little ones.'
Her service-minded, dynamic and holistic approach mean that Jordan is in very high demand through an organic word-of-mouth appraisal of her well-being expertise.
Processing her case studies and the various requests and queries Jordan receives in her work with her clientele, Jordan's insight is instrumental in the curation of Curate Babies products and the direction that the formulation takes.
The trusted relationships developed through Jordan's devotion as a midwife and deep personal engagement through baby massage enable direct interaction and an open dialogue that helps in evaluating the most pressing areas and contemporary needs of mothers and their young ones.
Jordan underpins her traditional knowledge with the formal discipline of the field of midwifery to progress an empirical approach in her understanding of the power of natural ingredients and the benefits it can have on both mother and child.
This combined strength of ancestral and academic knowledge, lends a unique expertise in the creative process of the Curate Babies range, actively ensuring that all the ingredients deliver the correct results for pregnant women, and their babies.